To celebrate Hispanic Heritage Month, The Martin Agency teamed up with UPS to highlight extraordinary emprendedoras, women entrepreneurs who embody innovation, resilience, and the ability to transform dreams into reality.
As part of UPS’ “Proudly Unstoppable” initiative, the campaign celebrates the vibrant and rapidly growing community of Latina-owned businesses, which currently stands as the fastest-growing segment among small and medium-sized enterprises in the United States. With over two million Latina-owned small businesses, these entrepreneurs are not only contributing to economic growth, they are also at the forefront leading the charge.
In the spirit of “ya tú sabes,” or “you already know,” the campaign acknowledges the undeniable influence of Latina entrepreneurs on the business landscape. By spotlighting the stories of real emprendedoras, the campaign serves as a platform to recognize their accomplishments while inspiring others to fearlessly pursue their dreams.
Read more in Adweek…