The Martin Agency Encourages Families to ‘Pass the Butter’ this Holiday Season

22 December 2021


Awkward family conversations can feel inevitable during the holiday season but this year, The Martin Agency is here to help. “Pass the Butter,” an original rap and animation created by the agency, comically captures conflicting political and social views and provides families with a strategy to survive those uncomfortable conversations.

“The idea was originally inspired by my family, we have opposing political views, and the uncomfortable holiday dinners we’ve shared,” said Anne Marie Hite, SVP Group Creative Director, The Martin Agency. “We may not be able to offer peace on earth, but with this video, we’re hoping to at least bring a little peace to the dinner table.”

“Pass the Butter” received recognition among Adweek’s 2021 Best Agency Holiday Cards. Watch the spot here.