According to the National Restaurant Association, the coronavirus epidemic is the greatest crisis the industry has ever faced. Economic forecasts indicate that restaurants and the foodservice industry could sustain $225 billion in losses and eliminate 5-7 million jobs over the next three months. This means the livelihoods of the 15.6 million hardworking people who serve you day in and day out are on the line and as their front doors are shut, they are finding every way possible to continue to serve their customers, primarily by remaining open for delivery and pick-up. Now, more than ever, they need all of our support.
With the help of restaurants across the U.S. and Canada, DoorDash launched #OpenForDelivery with The Martin Agency, to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. #OpenForDelivery – a multi-platform campaign that includes TV spots in the U.S. and Canada, paid and organic social, and the rollout of a new website is an homage to the critical role restaurants play in our lives and communities, and a call to action to support them.
Additionally, “There For You,” a 30 second TV spot, aired across major networks. It showcases the faces and storefronts of some of DoorDash’s partner restaurants while giving a glimpse into what your local restaurants are facing during this unprecedented situation and how you can help them keep their doors open.
Restaurants are invited to designate themselves as #OpenForDelivery with the use of digital sticker packs, business profile filters, content, and more, aimed to create a public groundswell of support for restaurants.