The Martin Agency Works with Old Navy on Huge Clothing Donation

12 May 2020

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Old Navy has been clothing American families since 1994, and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, Old Navy is donating over $30 million of clothing to American families in need.

To announce the donation, Old Navy has released a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. Known for creating large-scale art installations out of everyday items, Scalin constructed a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing (1,000 pieces). The portrait, measuring at 40 ft deep x 20 ft wide, is revealed as a time-lapse video, taking the viewer through the journey of apparel transforming into art. This marks Noah’s first-ever clothing art installation in partnership with a brand, and his largest to-date.

Old Navy is working with a number of partners to distribute the goods to vulnerable families including nonprofit organizations Good360 and Baby2Baby, as well as transportation partner Penske Logistics.

In addition to the clothing donation:

  • Old Navy is also donating 50,000 non-medical reusable masks to longtime partner Boys & Girls Clubs of America. Many of their clubhouses have remained open and operational throughout the crisis as a safe place for kids and families in underserved communities.
  • Old Navy has been assisting in COVID-19 response efforts under parent company Gap Inc. which has leveraged its expansive supply chain to connect hospital networks with millions of critical PPE items (personal protective equipment), including N95 masks, for frontline healthcare workers.
  • The Gap Foundation previously announced a $1 million donation to local, state, national and international non-profit organizations to support underserved families during the coronavirus crisis.