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Sport England has launched the latest phase of its This Girl Can campaign, Fit Got Real, which aims to help more women have the confidence to be more active for their physical health and mental well-being.
The new film, created by FCB Inferno, is taking a fresh approach that shows real women of different ages and ethnicities doing exercise their own way, no matter how unconventional. Whether women are active by running around the park while pushing their child in a stroller, Hula-Hooping at home, jumping into the sea, trampolining with friends or teaching themselves how to swim using YouTube, the message from This Girl Can is that all exercise counts.
