Weber Shandwick client Stella Artois will fund a wedding for one couple engaged during quarantine, with “Love Is Blind” stars Lauren and Cameron choosing the duo. The winners will receive $30K to use toward their wedding.
The contest is part of the brand’s “Far From You, But Yes I Do” work, which was launched with a sponsored livestream on Lauren’s Instagram page, where she and Cameron offered viewers tips on how to make connections while physically apart.
“We partnered with Lauren and Cameron because they gained fame for falling in love before meeting in person,” Lara Krug, U.S. VP of Marketing for Stella Artois told Adweek. “They know a thing or two about making connections when physical proximity is a barrier, so we wanted to help them share their knowledge so others could do the same.”