Chief Commerce Strategy Officer
Jeriad leads IPG’s commerce strategy across the portfolio, overseeing a comprehensive and cohesive approach to commerce, including investments, partner development, design, and go-to-market strategy.
Reporting to the CEO, Jeriad is responsible for coordinating IPG’s system-wide approach by working with key agency and client business leaders to orchestrate how the company supports clients as they connect commerce solutions to the full breadth of their marketing programs.
Jeriad joined IPG from Accenture, where he was the Global Lead for Omni-Channel Commerce, leading strategy for their digital commerce program to help companies transform their enterprise and grow digital sales. As one of the original leaders of the Accenture Interactive agency, Jeriad launched their global personalization practice to help clients use data and insights to drive greater personalization and higher performance in their commerce experiences. The innovations generated by the practice led to him being named an AdAge Marketing Technology Trailblazer in 2017 and resulted in some of the agency’s most iconic work.
Jeriad received his PhD and MS degrees in Operations Research from the University of Texas at Austin and has a BS degree in Applied Mathematics from Texas A&M University.