ADWEEK Honors Interpublic Companies at Team Visionary Awards
09 Oct 2025
Companies
Three Interpublic agencies — IPG Mediabrands, McCann Content Studios and Momentum Worldwide — have been recognized among the winners of ADWEEK’s inaugural Team Visionary Awards, celebrating the collective excellence and innovation driving some of the industry’s biggest achievements.
Leadership: IPG Mediabrands
IPG Mediabrands was recognized for its bold transformation, smart strategy and inclusive culture under Global CEO Eileen Kiernan. The network’s modernized operating model has empowered agencies Initiative, Mediahub and UM to deliver client-focused innovation, driving landmark wins with Amgen and Ulta Beauty and helping IPG Mediabrands achieve the highest three-year growth rate in the industry.
Social Media / Influencer: McCann Content Studios
In the Social category, McCann Content Studios was highlighted for redefining social as a core growth engine for brands. Led by Monica Tailor and Crystal Malachias, the studio integrates strategy, creativity, influencer marketing and analytics into one seamless model, fueling over 30 new global client wins and developing new AI-driven tools that measure cultural and commercial impact in real time.
Experiential: Momentum Worldwide
Momentum Worldwide’s Experiential Design team was celebrated for turning physical, digital and cultural spaces into immersive activations that deliver real business results. From Verizon’s reimagined Barbie Dreamhouse to Buldak’s Coachella takeover and Coca-Cola’s AI-driven “Coke Spiced” campaign, the team is redefining experiential marketing while integrating accessibility, sustainability and cultural resonance into every activation.
Together, these honors underscore Interpublic’s commitment to fostering collaboration, creativity and technological innovation — and to empowering teams across its network to build what’s next for brands and audiences alike.
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