Adweek Names Mediahub U.S. Media Agency of the Year
20 Feb 2024
Companies
Mediahub has secured the coveted title of Adweek’s 2024 U.S. Media Agency of the Year, marking the first time the agency has achieved this title.
Since joining IPG Mediabrands in January 2023, Mediahub has significantly expanded its global footprint and enhanced its capabilities, gaining access to group-level resources and negotiating power. The agency’s integration into Mediabrands fueled a 5% growth in 2023 and secured $240 million in new client engagements across 14 accounts, empowering Mediahub to pursue larger clients and deliver innovative solutions worldwide.
“When Mediahub goes into a pitch right now, it’s Mediahub-plus,” said John Moore, Mediahub’s Global CEO. “Being part of Mediabrands just gets us in different pitches. It gets consultants to look at us differently. It gets new business prospects to look at us differently. It almost changed the narrative.”
Under the leadership of Mediahub’s Global CEO, John Moore, the agency reorganized its structure to adapt to the changing landscape of media advertising. By investing in proprietary technology and fostering diversity and inclusion initiatives, Mediahub is not only achieving its own ambitious goals but is also setting new standards within the industry. The agency’s dedication to innovation and its ability to deliver impactful campaigns, including those for New Balance and Topgolf, have solidified its reputation as a leader in the media landscape. With its continued focus on creativity, scale and global expansion, Mediahub is poised for even greater success in the future.
Read more in Adweek…
