AREA 23, FCB and McCann Place on the 2022 Good Report

20 Apr 2023

The Good Report has released its 2022 ranking and several IPG agencies have been recognized for their efforts to drive positive change through creativity.

Collaborating with WARC, the Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility, and raise awareness about major social and environmental issues. Winning IPG agencies and campaigns include:

  • Area 23 for Woojer, “Sick Beats”
  • FCB Chicago for Walmart, “Bedtime Stories”
  • FCB India for UNAIDS, “Unbox Me”
  • Happiness Brussels for Canon, “ReStory”
  • McCann Paris and Spinneys, “The Bread Exam”
  • McCann Stockholm for The Swedish Food Federation, “Eat a Swede”

A total of 1029 campaigns from 2022, produced by 658 agencies for 897 advertisers across 77 markets, were evaluated for the latest report.

See the full list of winners here.