Clorox Consolidates Creative Accounts with FCB

22 Dec 2023


Clorox is consolidating its U.S. creative accounts with FCB, a move that adds Burt’s Bees, Kingsford, Fresh Step and Brita to the agency’s existing assignments for the brand, which included Clorox, Hidden Valley, Glad and others. This strategic decision aligns with Clorox’s focus on personalized marketing.

With a proven ability to handle diverse accounts and drive innovative platforms, this appointment strengthens FCB’s critical role as a partner for Clorox. It is also Clorox’s first significant agency shift since 2016, underscoring its focus on adaptability amid industry disruptions.

“We first began working with Clorox in 2016 and over the years have developed a highly effective partnership with an incredible team of people, led out of our Chicago office,” said Tyler Turnbull, FCB’s Global CEO. “We’re excited for this new expanded relationship and to continue to help Clorox transform their marketing to deliver on the needs of both today’s and tomorrow’s consumer.”

Read more in Ad Age…