FCB Names Andrés Ordóñez Global Chief Creative Officer
12 Feb 2024
FCB Chicago’s Chief Creative Officer, Andrés Ordóñez, has been promoted to the agency’s global Chief Creative Officer role, succeeding Susan Credle, who transitions to a Creative Advisor role at IPG.
With over 20 years of experience in the advertising industry, Andrés has played a significant role in FCB Chicago’s growth, securing new business and driving impactful campaigns for brands like Pfizer, The Clorox Company, MARS/Wrigley, Danone, Ford, Pepsi and Walmart.
His appointment underscores FCB’s commitment to creativity as a driver of business growth, with Andrés set to partner closely with Global CEO Tyler Turnbull to build upon FCB’s culture of creativity and drive the agency’s continued growth.
“At FCB we have always believed that ‘Creative is the business, and the business is creative.’ Andrés truly embodies this and has demonstrated time and again that he can build lasting partnerships with clients by using creativity in wildly different forms to deliver transformative work that generates business results,” said FCB’s Global CEO Tyler Turnbull. “I couldn’t be more excited for this next chapter at FCB and for Andrés to continue to demonstrate and stand up for the economic power of creativity.”
“For almost a decade, FCB has been building a strong culture across all our agencies. To have Andrés take over the role of Global CCO ensures that we keep that culture intact while defining the next iteration of the role, as we head into what is sure to be a continued run of creative brilliance and growth,” added Susan Credle. “What’s more, Andrés will be supported by the deepest, most diverse creative bench in the industry, starting with Danilo Boer and including Nancy Crimi-Lamanna, Michael Aimette, Owen Lee, Peter Vegas and Leisa Wall, and so many others in Brazil, India and beyond – a truly incredible global network of talent. I’m excited to see where our #NVRFNSHD spirit under Andres’ leadership takes FCB.”
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