GEICO Announces New Partnership with IPG Mediabrands
23 Feb 2023
Companies
GEICO and Mediabrands announce a new partnership that will develop innovative marketing and media strategies to strengthen consumer engagement across the GEICO insurance portfolio.
The collaboration will modernize GEICO’s go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and maximizing media efficacy. The joint effort will propel the iconic brand’s marketing transformation to best support the customer needs of today and the years to come.
“We are excited to work alongside IPG Mediabrands to transform how GEICO designs integrated marketing strategies connected to customer needs and measured by business outcomes. The partnership marks a milestone in GEICO’s marketing evolution, and we look forward to reaching many more milestones with our new agency” said GEICO’s Chief Marketing Officer, Damon Burrell.
“GEICO is a truly iconic brand, with marketing leadership that’s looking to spark even more innovation in how they engage with consumers. We’re honored to extend our long-standing relationship as their creative partner and excited that we’ll now have the opportunity to bring to bear a range of media and precision capabilities on their behalf. By incorporating the full breadth of the contemporary, data-infused expertise at IPG Mediabrands, we can support the GEICO team as they go to market with an audience-led approach that will increase the value of each customer interaction and also drive growth,” said IPG’s Chief Executive Officer Philippe Krakowsky.
Read more in Adweek…
