Hill Holliday and DNY Become IPG Affiliates 

03 Jan 2024

Attivo Group, a marketing services company based in New Zealand, has acquired agencies Hill Holliday and Deutsch New York (D.NY). Going forward, each agency will maintain an affiliate relationship with IPG, with ongoing access to many IPG resources.

Attivo Group, which was launched in 2020 and is led by Cam Murchison, has a longstanding relationship with IPG. The New Zealand-based company most recently acquired Australia’s 303 MullenLowe, which is an IPG affiliate in that market, and invested in Mediahub Australia in 2021. Attivo Group owns several other communications and marketing agencies.

“We’re excited for Cam and his team at Attivo to move Hill Holliday and D.NY forward, with affiliate relationships to IPG. Attivo is a trusted partner with whom we have successfully managed affiliate relationships over the years in other world regions. Since 2020, Deutsch LA and D.NY have been operating as separate brands and businesses, so this particular move as relates to D.NY is a natural progression in that process,” commented Philippe Krakowsky, CEO of IPG.

Deutsch LA will continue to be one of IPG’s wholly-owned creative firebrands, and IPG will continue to support their growth, fueled by a distinctive value proposition.

About the acquisitions, Attivo Group CEO Cam Murchison added, “We’re incredibly excited to have Hill Holliday and D.NY join the Attivo family. Both are world-class agencies with amazing pedigrees that have made a tremendously positive impact on the communications landscape in the U.S. Both agencies have many iconic brands with decades-long relationships as testament to their singular focus on client success. The outstanding leaders at both agencies have a strong desire to further grow their businesses and share Attivo’s entrepreneurial spirit and challenger mindset. As we plan for the future, the dynamic business landscape our clients are competing in gives us a unique opportunity to think differently, to expand the breadth and depth of our capabilities, continuing to help our clients succeed in more ways, and continuing the legacy of these businesses.”

Hill Holliday Health, an IPG Health Company, is not part of the transaction and remains within IPG.