IPG and Weber Shandwick on Bringing Barbie Back to Its Roots

29 Sep 2023

IPG hosted a conversation for corporate employees to learn more about Weber Shandwick’s role in Mattel’s communications and PR strategy, and how the agency’s work helped the brand prepare for the Barbie movie. Tom Cunningham, SVP Global Communications at IPG, spoke with Meaghan Koppel, EVP Earned Media Strategy at Weber Shandwick, to dive into some of the details that helped position the Barbie brand to where it stands today.