IPG Hosts Women’s Breakfast at CES 2020
14 Jan 2020
The breakfast, attended by over 150 agency professionals and clients, kicked off with an introduction from IPG Chairman and CEO, Michael Roth, followed by a panel moderated by Pam Scheideler, SVP Managing Director at R/GA LA. Panelists included Sheila Coclasure, Chief Digital Responsibility and Public Policy Officer at Kinesso, Cheryl Guerin, EVP, North America Marketing and Communications at Mastercard, and Allison Murphy, SVP Ad Innovation at The New York Times Company.
The discussion focused on how data has become a universal currency and as the exchange of data for products and services becomes normalized, how brands approach data privacy is critical to maintain positive consumer relationships and optimal brand health. Panelists each shared their unique lens on data collection and its relation to consumer privacy and building transparent systems that drive brand awareness and loyalty.