IPG Mediabrands Unifies Kinesso, Matterkind and Reprise
21 Sep 2023
IPG Mediabrands has launched KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. This launch is part of IPG’s broader strategy to streamline operations and enhance efficiency by consolidating three major brands — Kinesso, Reprise and Matterkind — under the KINESSO banner.
While aiming to leverage the significant trends in the media landscape, KINESSO intends to harness the power of technology and data to create a more streamlined approach to client services. With a deep understanding of consumer behavior, KINESSO will offer comprehensive end-to-end media activation and optimization, global capability centers, and data and tech expertise — facilitating a more integrated approach to ensure success for IPG Mediabrands clients.
“KINESSO by definition means movement and change, and that is what we’re bringing to the forefront of this new business. We’re here to help our clients win and make sure those wins stand out above the rest. KINESSO will make up the most efficient and powerful operating system in the market fueled by an infrastructure that allows all our agencies to function with agility and consistency in a global capacity,” noted Jarrod Martin, Global CEO of KINESSO.
“This is an important time in our history to build upon the collective success of Matterkind, Reprise, and Kinesso. Positioned at the heart of IPG Mediabrands, KINESSO will expand horizons for our clients by prioritizing excellence in the future of media, superior value delivery, and a commitment to innovation breaking down industry barriers. We’re excited to bring this offering to our clients and drive actionable growth for their businesses,” shared Eileen Kiernan, Global CEO of IPG Mediabrands.
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