In 2018, for the first time, IPGLBT, Interpublic Group’s business resource group for our lesbian, gay, bisexual, transgender, and queer employees and their allies, created a Spirit Day Guide that provides information about bullying – how to spot it, what its effects are, as well as strategies and resources on how to help those affected.
This year, following on the success of the Guide, IPGLBT has partnered with Octagon to create collateral that agencies can use in their local offices to inform their employees about bullying, its effect on LGBTQ+ youth, and to encourage their participation in Spirit Day on Thursday, October 17. Spirit Day is an opportunity to take a visible stand in support of LGBTQ youth and against bullying.
The campaign includes posters, a table tent, a one-pager for desk drop, and a looping presentation full of information on statistics, warning signs, and tips on how to help those who may be experiencing bullying.
IPG employees are asked to wear purple on Spirit Day, take a selfie or group picture for social media (#IPGhasSpirit), and to download the guide to learn more.