IPGLBT Rebrands to PLUS
28 Oct 2021
Formerly recognized as IPGLBT, Interpublic Group’s business resource group for lesbian, gay, bisexual, transgender, and queer employees and their allies, has officially rebranded to PLUS.
Behind the rebranding was the intention to cultivate a more inclusive space for IPG’s ever-expanding LGBTQIA+ community. As a preeminent global provider of marketing and communications, IPG plays a pivotal role in empowering communities around the world to be open and empathetic. Promoting inclusivity and fostering a sense of belonging for the LGBTQ+ community is at the center of PLUS’s mission.
The rebranding includes a redesigned logo that provides a simple visual representation of PLUS and embeds the plus (+) sign in the logo’s negative space. The colors of the design are interchangeable to incorporate any inclusive color schemes, including transgender and other identity flag colors, Black and Brown communities, and individualization of future programs and initiatives.
For more information on PLUS, click here.