IPG’s Cannes Lions Festival 2021 Highlights
30 Jun 2021
IPG had an impressive showing at the 2021 Cannes Lions International Festival of Creativity. Showing the depth and breadth of creativity within its network, IPG agencies took home 8 of the Festival’s highest honor, The Grand Prix.
Wins across the network represented a broad range of clients, categories, agencies, disciplines and geographies.
FCB won four Grand Prix in Pharma, Media, Radio & Audio, and Creative eCommerce. Area 23’s “Sick Beats” work for Woojer earned two of the four Grand Prix. FCB was named Network of the Year, FCB Health named Healthcare Network of the Year and Area 23 named Healthcare Agency of the Year. FCB Chicago took home two Titanium Lions for its work with both ABinBev and the City of Chicago.
McCann won a Grand Prix in Brand Experiences & Activation for its “True Name” work for Mastercard. And its client Microsoft was named Marketer of the Year at the Festival.
In PR, McCann Paris earned a Grand Prix for “The Bread Exam” work with Weber Shandwick Paris for Spinneys and the Lebanese Breast Cancer Foundation. And Weber Shandwick’s 3PM Agency New York earned a Grand Prix for “Contract for Change” work with FCB Chicago for ABinBev.
R/GA won a Grand Prix in Social & Influencer for its work with Reddit, “Superb Owl.”
In total, IPG agencies won 162 Cannes Lions, including 8 Grand Prix, 2 Titanium, 27 Gold Lions, 51 Silver Lions, and 74 Bronze Lions.