McCann Content Studios Launches as Global Hub for Social and Creator Capabilities

11 Sep 2023

McCann has introduced McCann Content Studios, a global center for social and creator capabilities. Aiming to simplify the process for clients working on social and creator-led campaigns, this new studio will offer creative services, audience development, creator partnerships, and performance measurement — combining full-service social and creator strategy and execution into a single entity,

Monica Tailor, Chief Social Marketing Officer, Crystal Malachias, Global Head of Influencer, and Amit Sutha, President and Global Chief Client Officer, will oversee a core team of over 100 employees, with account team sizes tailored to individual projects. They will serve clients previously managed by McCann Live and ITB, including Aldi, Converse, Ulta Beauty and the New York Lottery.

“What [McCann Content Studios] allows us to do is marry brand storytelling with cultural storytelling and make sure that they’re complimentary,” noted Daryl Lee, Global CEO of McCann Worldgroup. “You’re participating in cultural conversations, but you’re keeping that brand narrative front and center so that it all adds up and doesn’t feel like it’s coming from two disjointed places.”

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