Mediahub Formalizes Alignment with IPG’s Mediabrands to Continue Next Phase of Global Growth

16 Feb 2023

IPG announces that global media agency Mediahub is being aligned under its media holding company, Mediabrands, effective immediately.

Mediahub – an award-winning agency honored by both Ad Age and Adweek as Media Agency of the Year – has partnered with Mediabrands on behalf of clients in markets outside the U.S., UK and Australia to leverage the global media network’s specialty offerings, which include its tech and data solutions, MAGNA intelligence unit and the IPG Media Lab. This alignment formalizes a working relationship at a time when Mediahub’s scale has grown significantly, particularly over the last three years. As Mediahub looks to further evolve its offerings and expand globally with clients, the alignment provides a strong infrastructure for the agency’s continued growth and development.

Mediabrands is the media and marketing solutions division of Interpublic Group, housing fellow media agency networks UM and Initiative, as well as specialty business capabilities that include data and tech, performance and retail media, and research. While Mediahub already works closely with many of these business units, this shift enhances ongoing collaboration and will expand opportunities through 2023 and beyond.

Using IPG’s open architecture model, Mediahub will continue to partner with a range of IPG creative agencies, including McCann, MullenLowe, Deutsch LA, and The Martin Agency, on shared clients. Mediahub will retain its brand, go-to-market positioning, and management team, now as part of the Mediabrands organization.

“Mediahub has consistently produced highly effective, creative, and data-driven work that helps clients win in the marketplace,” commented Philippe Krakowsky, CEO of IPG. “Across IPG, we’re constantly evolving to ensure we have the right solutions to help our people and our partners thrive. At Mediabrands, we’ve invested in tools and resources that make the work we do with marketers to engage with audience at an individual level, in ways that are more precise, personalized, and ultimately accountable to business outcomes. By more closely aligning Mediahub with Mediabrands, we can ensure we’re in the best position to help CMOs solve for a range of business challenges, with capabilities that span data, commerce and platform solutions.”

“This is an important next step for Mediahub. Becoming part of Mediabrands benefits both our employees and our clients with enhanced, seamless access to best-in-class solutions, training, and technology. And as clients continue to look to us for support across markets, this transition will accelerate our ability to offer global solutions at scale,” said John Moore, Global CEO, Mediahub.

Eileen Kiernan, CEO of IPG Mediabrands, added, “Bringing Mediahub into the Mediabrands network was a natural decision considering the success we’ve already seen in collaborating outside of the US, and our extensive experience working together across many of our specialty offerings. John and his team have been a driving force in Mediahub’s position as a leading agency in our industry. This alignment expands our portfolio with an incredible group of people and roster of clients and provides Mediahub with the tools necessary to fuel their continued momentum.”