Michael Roth and Diego Scotti Discuss Purpose at Advertising Week
Michael Roth, Chairman and CEO, IPG, and Diego Scotti, Chief Marketing Officer, Verizon, presented a session during Advertising Week titled “The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?” During the discussion, Roth and Scotti discussed the importance of purpose-driven work to a company in terms of attracting talent, being good corporate citizens, and impacting a company’s bottom line.
Scotti shared a video from Verizon’s Innovative Learning initiative that brings technology, access and curriculums into underserved schools, as well as the Ad Fellows program which selects a top team of talent who rotate through four companies for an eight-month immersion experience. Ad Fellows have worked at IPG agencies including McCann, Weber Shandwick and R/GA. Roth shared McCann’s Ikea “This Ables” work which features accessible furniture design inspired by a Creative Director from McCann Tel Aviv, and Watermarks for Water which showcases IPG’s commitment to UN Sustainable Development Goal #6.