Papa Johns Names The Martin Agency its Creative AOR
13 Dec 2023
Papa Johns has selected The Martin Agency as its creative agency for 2024.
This strategic move aligns with the company’s new CEO Mark Shambura’s commitment to enhancing the brand’s premium positioning in the category and fostering stronger connections with consumers. The selection also underscores The Martin Agency’s blend of creative expertise and cultural impact, poised to drive the brand’s success in the competitive landscape.
“The brand is focused on balancing current customers with the next generation of Papa Johns customers and doing so by going beyond the typical video spot and diving deeper into subcultures,” Shambura told Adweek. “It’s about creativity and ideas, [The Martin Agency] showed up time and time again with the power of platforms.”
Read more in Adweek…