R/GA Elevates Shannon Washington to U.S. CCO of its Connected Communications Practice
09 Dec 2022
R/GA names Shannon Washington U.S. Chief Creative Officer of its Connected Communications Practice, which is the largest practice within its new agency model.
Washington’s elevation establishes her as the first U.S. CCO under the agency’s new structure, which saw R/GA move away from an office model to a country model that puts a larger emphasis on practices.
“Connected communications to me is where we take the very best that is out there for the community that we are talking to, and we figure out a way to piece it together in a way that’s not only effective and memorable, but it feels like it is tailored to what they need,” Washington said. “Going beyond just a 30-second spot and saying, ‘What’s a way that we can involve some interesting uses of media, some interesting uses of sound, some interesting uses of technology so that it becomes more than just another commercial.’”
Read more in Ad Age…