Rapport Partners with charity: water Around World Water Day
23 Mar 2023
Rapport worked with longtime IPG partner charity: water, an organization that works to bring clean and safe drinking water to communities around the world, to raise awareness for World Water Day.
Rapport amplified charity: water’s World Water Day campaign, which is centered around the time it takes women and girls to collect water, by securing pro bono advertising space. The creative ran in Atlanta, Aurora, Boston, Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, Phoenix and San Francisco.
IPG has partnered with charity: water since 2016 on several initiatives that bring water to those in need. You can read more about IPG’s initiatives with charity: water here.
In New York City, where IPG is headquartered, the charity: water World Water Day campaign appeared in subway stations, Brookfield Place, Manhattan West, and on digital kiosks, digital transit shelters, bulletins and taxi tops.
The campaign had over 200,000,000 impressions, and the amount of media space donated for the campaign was almost $900,000 in value.