Sanofi Names The Martin Agency its Creative AOR

21 Dec 2023

Sanofi Consumer Healthcare North America has selected The Martin Agency as its creative agency of record for its ten brands, including Icy Hot, Gold Bond, Cortizone-10, Aspercreme, Xyzal, Act oral care, Unisom, Nasacort, Selsun Blue and Zantac.

Following a creative review, the decision consolidates Sanofi’s agency business to enhance brand modernization and reflects its efforts to distinguish itself by investing in digital, AI, TV and streaming, and experiential initiatives.

“We want to move through and with culture a lot faster by testing and learning and being brave. Bravery in marketing for our teams is so important, and we share a lot of similar values to how Martin fundamentally approaches their creativity,” noted Claudine Patel, Chief Marketing Officer of Sanofi Consumer Healthcare North America.

This appointment follows Martin’s recent new business wins as the lead creative agency for Papa John’s, as well as Pernod Ricard Skrewball Peanut Butter Whiskey, Scotts Miracle-Gro and Tomcat.

Read more in Ad Age…