UM Wins 7-Eleven Media Business
25 May 2025
Companies
Following a competitive review, UM, global media agency within IPG Mediabrands, has been named U.S. media agency of record for convenience retailer 7-Eleven. The scope includes cross-channel media strategy and full-funnel digital media activation for 7-Eleven® and Speedway® stores, as well as the 7NOW® Delivery app.
To support this partnership, UM introduced its newly launched Full Color Media (FCM) model — an immersive approach designed to help brands show up with vibrancy, distinction, and cultural relevance. Powered by Interpublic’s Interact platform and Acxiom’s advanced data capabilities, FCM enables 7-Eleven to reach broader audiences while delivering more resonant, personalized connections across every channel.
“As we continue to grow, it’s crucial that our marketing strategies deepen this authentic connection,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. “By leveraging UM’s unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives.”
“Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting,” said Erin Quintana, U.S. CEO, UM. “With Acxiom’s industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward.”
Read more in Adweek…
