Weber Shandwick Futures Launches Narrative Intelligence

27 Mar 2023

Weber Shandwick Futures launches Narrative Intelligence, a next-gen solution designed to help leaders understand how narratives travel through networks, the cohorts that drive them, and the various manipulations at play.

This innovative solution surpasses the functionality of conventional media and social monitoring tools, providing leaders with the insights necessary to make better business decisions.

As part of this initiative, Weber Shandwick Futures has partnered with Blackbird.AI to receive access to AI models and network visualizations, which will enable them to monitor narratives, bots, activists and influencers using generative AI.

With the launch of Narrative Intelligence, Weber Shandwick Futures is enhancing its tech capabilities — expanding its commercial utilization of tech tools to provide tech and safety guidance for clients.

Read more in PR Week