About Initiative
About Initiative
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Services
Locations
New York (HQ)
Initiative New York
100 West 33rd
4th Floor
New York, NY 10001
United States
Abu Dhabi
Abu Dhabi Initiative
Lake View Bldg.
Mezzanine Floor
Room 1
Abu Dhabi 502149
United Arab Emirates
Almaty
Kazakhstan Initiative
100, Makataeva Street
4th Floor
Almaty 480004
Kazakhstan
Amsterdam
Digilogue
Atlas ArenA Amsterdam, Asia Building
Hoogoorddreef 5, 1101 BA
Amsterdam,
Netherlands
Amsterdam
Netherlands BrandConnection
Atlas Arena, Asia building
Hoogoorddreef 5, 1101 BA
Amsterdam,
Netherlands
Amsterdam
Netherlands Initiative
Atlas Arena, Asia Building
Hoogoorddreef 5,
Amsterdam, 1011BA
Netherlands
Athens
Initiative Athens
Business Plaza - K2
89-91 Ethn. Antistaseos & 1-3 Tzavella strs.
15231, Halandri
Athens
Greece
Auckland
Draftfcb Auckland
57 Wellington St., Freemans Bay, Box 3898
Auckland 1140
New Zealand
Bangalore
Lintas Media Group Bangalore
No. 114, Sai Complex, 3rd Floor, M.G. Rd.
Bangalore 560001
India
Bangkok
Initiative Thailand
195, Empire Tower
28/F, South Sathorn Road
Yannawa
Bangkok 10120
Thailand
Barcelona
Initiative Barcelona
Avinguda Diagonal, 613
8a planta
Barcelona 8034
Spain
Beijing
Initiative Beijing
2/F, Zhaowei Building
No.14, Jiuxianqiao Road
Chaoyang District
Beijing 100016
China
Beirut
Lebanon Initiative
Badaro Trade Center
Suite 801Sami El Solh Avenue
PO Box 16-6070
Beirut 16-6070
Lebanon
Belgrade
Serbia Initiative
Cika Ljubina16/I
Belgarde 11000
Serbia
Bogota
Initiative Colombia
Avenida 19 #114A-59
Piso 5
Bogota
Colombia
Brussels
Belgium Initiative
Ildefonse Vandammestraat 5-7
Hoeilaart
Brussels 11560
Belgium
Bucharest
Initiative Romania
Metropolis Bravo 89-97
Grigore Alexandrescu Street
Bucharest 010624
Romania
Budapest
Hungary Initiative
Vajdahunyad utca 33-43
Budapest 1082
Hungary
Buenos Aires
Initiative Argentina
Costa Rica 6012
Buenos Aires, CP 1414BTN
Argentina
Bulgaria
Initiative Media
Lachezar Stanchev 5
Sopharma Business Towers, Tower B, 16th floor
Sofia 1756
Bulgaria
Cairo
Egypt Initiative
12 St. El-Esraa
Off Lebanon St.
Cairo 12411
Egypt
Calcuta
Lintas Media Group Calcuta
Tivoli Court, Flat No. C, Ground Floor, 1A Ballygunge Circular Rd.,
Calcuta 700019
India
Cambodia
Riverorchid Media
No. 25A, St. 566
Phnom Penh 12151
Cambodia
Campo Alegre
Initiative Venezuela
Torre Multinvest, Piso 4, Plaza la Castellana Altamira, Codigo 1060
Campo Alegre
Caracas 1060
Venezuela
Chennai
Lintas Media Group Chennai
Shakti Towers III, 4th Floor
766 Anna Salai
Chennai 600002
India
Chicago
Initiative Chicago
444 N Michigan Ave
Suite 2700
Chicago, IL 60611
United States
Cochin
Lintas Media Group Cochin
KV 8 Pannampilly Nagar, 5th Cross
Cochin 682036
India
Copenhagen
Denmark Initiative UM
Oestergade 26 A
4th Floor
Copenhagen DK-1100
Denmark
Costa Rica
Initiative Costa Rica
150 Metros al este y 50 Metros Norte, Iglesia Santa Teresita,
Barrio Escalante #942
San Jose
Costa Rica
Dubai
Dubai Initiative
MCN Hive, 3rd Floor, Barsha Heights
Dubai 502149
United Arab Emirates
Dublin
Ireland Initiative
6th Floor
Iveagh Court
6-8 Harcourt Road
Dublin
Ireland
Guatemala
Initiative Guatemala
7a Ave. Final Universidad Galileo
Edificio Publicentro,
Zona 10
Guatemala
Guatemala
Guayaquil
Initiative Ecuador
Ave. Francisco de Orellana Y Alberto Borges
Edificio Centrum, Piso 14 Of. 4,
Guayaquil EC 090112
Ecuador
Hamburg
Germany Initiative
Hongkongstrasse 10
Hamburg 20457
Germany
Honduras
Initiative Honduras
Blvd. Suyapa, Antiguo Local Edificio INE,
Contiguo a Master Video
Col Florencia Sur.
Tegucigalpa
Honduras
Hong Kong
Initiative Hong Kong
PCCW Tower
979 King’s Road, Quarry Bay
Suite 901, 9/F
Hong Kong
China
Jakarta
Initiative Indonesia
Victoria Building
5th Floor
Jl. Sultan Hasanuddin 47-51
Jakarta 12160
Indonesia
Johannesburg
South Africa Initiative
Pinmill Farm - 164 Katherine Street
Block Strathavon - Building 2 - Sandton
Johannesburg 2191
South Africa
Kiev
Ukraine Initiative
13 Pimonenko St
Building 4
3rd Floor Office 4a/32
Auckland 4050
Ukraine
Lima
Initiative Lima
Ave. Salaverry No. 2423
San Isidro Lima 27
Lima
Peru
Lisbon
Portugal Initiative
Edificio Heron Castilho
Rua Braamcamp
40 - 6th floor
Lisbon 1250
Portugal
Los Angeles
Initiative Los Angeles
5700 Wilshire Blvd., Suite 400
Suite 400
Los Angeles, CA 90036
United States
Madrid
Madrid Initiative
Paseo de la Castellana, 135-10
Plaza Carlos Trias Beltran
7, Planta 5a
Madrid 28046
Spain
Melbourne
Initiative Melbourne
Level 9, 15 William St.
Melbourne 3000
Australia
Miami
Initiative Latin America
4500 Biscayne Blvd.
Penthouse
Miami, FL 33137
United States
Milan
Initiative Italy
Via Giovanni Spadolini
7 Centro Leoni Palazzo B
Milan 20141
Italy
Montevideo
Initiative Uruguay
Ave. 8 de Octubre 2323 of. 1402 CP 11200
Oficina 1402
Montevideo CP 11 200
Uruguay
Mumbai
Lintas Media Group Mumbai
3rd Floor, Phoenix Complex, Senapati Bapat Marg Lower Parel
Mumbai 400 013
India
New Delhi
Lintas Media Group New Delhi
903, Tower A
Signature Towers South City
1 Gurgaon
New Delhi 122001
India
Nicaragua
Initiative Nicaragua
Reparto Bosques de Bolonia, de la Rotonda el Gueguense 1 Cuadra Abajo Edificio Blanco Esquinero, 2da. Planta
Managua, Nicaragua
Managua
Nicaragua
Oslo
Norway Initiative Universal Media
Sandakerveien 24C
Boks 4229
Nydalen
Oslo 473
Norway
Pakistan
Lowe & Rauf Pakistan
R Center 4th Floor 159 Banglore Town
Shahrah-i-Faisal
Karachi
Pakistan
Panama City
Initiative Panama
Ave. Ricardo Arango y Calle 54, Urbanizacion Obarrio #4, apartado 11373
Panama
Panama
Paris (Levallois)
France Initiative
La Chocolaterie
79 - 83 Rue Baudin
Paris 92309
France
Perth
Initiative Perth
344 Hay Street
Subiaco WA
Perth 6008
Australia
Petaling Jaya
Initiative Malaysia
4.01, 4th floor,
Wisma LYL, No.12,
Jalan 51A/223
Petaling Jaya 46100
Malaysia
Philippines
I-Media Philippines
33F, GT Tower, 6813 Ayala Ave.
Makati City
Manila 1227
Philippines
Philippines
Initiative Philippines
28/Fl Trade and Financial Tower
7th Avenue, BCG
Manila 1634
Philippines
Prague
Czech Republic Initiative
Palac Karlin, Thamova 11, Praha 8
Prague
Czech Republic
Riga
Latvia Initiative
F.Sadovnikova 39
Riga 1003
Latvia
Riyadh
Saudi Arabia Initiative
Al Mas Center Office No. 704 7th Floor
285941 Riyadh
Riyadh
Saudi Arabia
San Juan
Initiative Puerto Rico
Francia 1555 Santurce
PR 00911-1929
San Juan
Puerto Rico
San Salvador
Initiative El Salvador
Edificio Commercial Ave.
El Espino #77 Urb Madreselva
San Salvador
El Salvador
Santiago
Initiative Chile
Avenue Isidora Goyenechea 2800
Piso 9, office 903
Las Condes
Santiago CP 755-0611
Chile
Sao Paulo
Brazil Initiative Media LATAM
Rue Gomes de Carvalho, 1195/5
Sao Paolo
Brazil
Shanghai
Initiative Shanghai
42F Huai Hai Plaza, 1045 Huai Hai Zhong Rd.
Shanghai 200031
China
Singapore
Initiative Singapore
3D River Valley Rd., #02-01 Clarke Quay
Singapore 238838
Singapore
Sri Lanka
66/15, Green Path
Colombo 3
Sri Lanka
Stockholm
Sweden Initiative Universal Media
Grev Turegatan 11A
Stockholm 114 97
Sweden
Sydney
Initiative Sydney
Level 1 / 11-17 Buckingham St.
Surry Hills
Sydney 2010
Australia
Taipei
Initiative Taiwan
4F, No.1, Nan King E. Rd., Sec. 5
Taipei
Taiwan
Tallinn
Estonia Initiative
Tehnika 55
Tallinn 10136
Estonia
Toronto
Initiative Toronto
10 Bay Street
Suite 1605
Toronto M5J 2R8
Canada
UK
Initiative London
42 St John's Square
London EC1M 4EA
England
Vienna
Austria Initiative
Operngasse 21/9
Vienna A-1040
Austria
Vietnam
Infinite Media Vietnam
23 Dang Dung St., Tan Dinh Ward, Dist. 1
Ho Chi Minh City
Vietnam
Vilnius
Lithuania Initiative
Savanorių av. 1,
Vilnius LT-03116
Lithuania
Warsaw
Poland Initiative
Cybernetyki 19
Warsaw 02-677
Poland
Zurich
Initiative Zurich
Heinrichstr. 267 (Aufgang C)
Zurich 8005
Switzerland
