About IPG Media Lab

The IPG Media Lab is equal parts think tank, real-world proving ground and change enabler. We provide agencies and clients with the power to harness emerging media by offering facilities, expertise and resources specifically tailored to rigorously testing emerging media and marketing techniques – driving quantifiable outcomes, learnings and strategies.

The Lab is one of the highly dynamic IPG Mediabrands‘ units.


New York (HQ)

IPG Media Lab

100 West 33rd Street, 9th Floor
New York, NY 10001
United States