About KRC Research

KRC Research is a full service global public opinion research consultancy and leading provider of research to IPG’s industry-leading communications, advertising, and branding firms. The premise is simple: in order to change opinion you must understand it and you must understand what drives it. Whether you are trying to improve employee communications in your company, enhance your corporate reputation among stakeholders, raise the level of awareness of your product, or advocate for a change in public policy, you must understand your audiences and develop a strategy that speaks to them.

That is why Interpublic Companies not only use research, but have an ongoing relationship with KRC Research. KRC Research comprises market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia. KRC is a team that combines state-of-the-art research methodologies with real-world communications experience.

Combining traditional research tools like surveys, focus groups, and interviews with new research technology and innovative methodologies like online communities, social media analytics, and iPad intercepts, KRC Research helps clients achieve strategic outcomes including:

  • Measuring the success of communications, branding, and advertising campaigns
  • Illuminating the competitive landscape via audience segmentation, brand equity evaluations, preference driver analysis, and more
  • Developing proprietary thought leadership by uncovering and taking ownership of an industry’s big ideas
  • Using data to generate headlines, put brands in the spotlight, and start conversations
  • Exploring current brand perceptions and finding opportunities to improve them
  • Demonstrating familiarity with a new client’s industry to win new business
  • Testing creative concepts (ads, logos, names, positioning) to uncover winning strategies and optimization opportunities


Washington DC (HQ)

KRC Research

733 10th Street, NW
Washington D.C. 20001
United States

New York

KRC Research

909 Third Avenue
New York, NY 10022
United States