Marketing Intelligence Engine (MIE) is a complete, connected, and conscious platform with the sole purpose of helping people find their brands. We do this by connecting with them across the digital ecosystem in a respectful way through insights that aren’t available anywhere else. The Marketing Intelligence Engine is driven by the understanding that the way forward is to market with and for people, not to and at them. These engagements are valued, relevant, and helpful because marketing intelligence shapes and underpins every interaction, everywhere.
At the core of MIE are customer intelligence, connected intelligence, and activation intelligence. Customer intelligence helps brands understand people to deliver experiences that matter. Connected Intelligence connects brands and people through data and technology. And activation intelligence activates marketing that performs and is respectful. Because Brands who treat their customers best are those who grow the most.