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Octagon has launched its F1 “Fan Formula” research study, offering proprietary insights and analysis on F1’s emerging audiences and the evolving culture around the sport.
With the success of Netflix’s Drive to Survive series and the rising stardom of F1’s standout drivers, the sport is experiencing a surge in popularity, attracting new fanbases eager to explore their passions.
While Paddock Club passes and branded cars were once the primary ways to engage fans, today’s F1 enthusiasts are more drawn to fashion, music, art and gaming. The “Fan Formula” research delves into this new segment of fandom, highlighting what this next generation of F1 fans wants and needs, and offering insights into the future of brand activations and sponsorships in F1.
Read the full report below.
