Collective Intelligence
Momentum’s Global Fandom Study Explores the Role of Brands in Fan Communities
Momentum Worldwide has released the Executive Summary of their Global Fandom Study, highlighting key insights for brands looking to engage with fan communities in 2025.
Octagon Launches ‘Play Personas’
Octagon introduces "Play Personas," a proprietary tool featuring eight archetypes to help brands optimize sponsorship strategies and connect more effectively with sports and entertainment audiences.
Octagon Launches F1 Fan Formula Study
Octagon’s “Fan Formula” research study explores the growing popularity of F1, fueled by new audiences, and provides insights into evolving fan engagement and future brand opportunities.
The Future of Collegiate Athletics
Momentum’s latest Sports Pulse 2024 research takes a deep dive into the history of collegiate athletics and the potential impact of player unionization.
Momentum Worldwide’s Little Book of Trends 2024 is the ultimate guide to reinvention. Discover the trends set to shape the coming year, from sustainable materials, theatric transformations and AI.
The Athlete’s Influence on Modern Sports Fans
Momentum Worldwide's Sport Pulse 2024 report examines the influence of the sports landscape in popular culture.
