Collective Intelligence
MullenLowe Romania Launches the Mpathy Index
MullenLowe Romania has launched the Mpathy Index, a unique proprietary tool on the local market, developed with the support of Path and iSense Solutions. Unveiled on National Empathy Day, the Mpathy Index is designed to map the relationship between empathy and brand performance and analyze Romanian consumer perceptions of brands, attributing various levels of empathy to them.