Collective Intelligence
Nuance Matters Explores Evolving Consumer Identity
Momentum Worldwide’s cultural offering, Nuance Matters, released an executive summary of its latest research, exploring why brands must shift from a superficial understanding to a more meaningful exploration of people’s identities.
UM Sheds Light on Financial Struggles of Young Adults
UM, MoneySuperMarket and CALM examine the impact of the cost-of-living crisis on young adults’ financial wellbeing and mental health.
Unlocking Gen Z Insights and Strategies for India’s Future Market
Weber Shandwick, Snapchat and BCG reveal how Indian Gen Z is reshaping the consumer landscape, offering strategies for marketers to engage this influential generation and unlock its economic potential.
Momentum Study Reveals Struggles and Desires of Gen Z
A new study from Momentum Worldwide reveals the struggles and desires of Generation Z. Set to comprise over a quarter of the workforce by 2025, Gen Z longs for authentic connections despite their digital presence.
The FutureBrand Consumer Index 2024
For a quarter of a century, FutureBrand has studied market opportunities and challenges impacting brands. The first-ever FutureBrand Consumer Index takes a deeper look at 100 undeniably everyday U.S. CPG brands and where they achieve – and lack — consumer relevance.
MullenLowe Romania Launches the Mpathy Index
MullenLowe Romania has launched the Mpathy Index, a unique proprietary tool on the local market, developed with the support of Path and iSense Solutions. Unveiled on National Empathy Day, the Mpathy Index is designed to map the relationship between empathy and brand performance and analyze Romanian consumer perceptions of brands, attributing various levels of empathy to them.
