In this episode of CI Conversations, Singleton Beato, Global Chief Diversity, Equity and Inclusion Officer for McCann Worldgroup, and Laura Simpson, Chief Intelligence Officer for McCann Worldgroup, talk with Collective Intelligence’s Jennifer Sain about McCann Truth Central’s latest Truth About Diversity study and about the current state of diversity, equity and inclusion (DE&I) in the marketing and advertising landscape, as well as the place where creativity and purpose-driven marketing intersect.
DE&I is a top-of-mind issue for business leaders and consumers alike. Research shows that many companies made public commitments to social justice and DE&I during the summer of 2020, yet many did not allocate the resources to push change forward. Laura and Singleton talk about the ways in which businesses should weave DE&I into the knitting of their corporate culture, starting with diverse hiring practices, nurturing that talent, and using representative and inclusive data and research to inform the work. They also cover the elements in the work that are important to today’s consumers, including authenticity and intersectionality.
The discussion highlights DE&I brand leaders, including Mastercard and L’Oréal, along with R/GA London, which won the Grand Prix in Entertainment for Sports at this year’s Cannes for its work with Nike, introducing NikeSync, an app that helps menstruating athletes train in accordance with their cycles.
Listen to the full episode here.