Collective Intelligence
McCann Worldgroup Launches ‘Truth About Escapism’
McCann Worldgroup delves into the $9.7 trillion "Escape Economy," exploring the role of escapism in creativity, innovation and emotional release.
The Truth About Singapore from McCann Worldgroup’s Truth Central is a large-scale, future-facing study that dives into the key economic, social and consumer trends that will shape tomorrow’s Singapore, and what that means for leaders, brands and businesses.
The Truth About Modern Families
What does it mean to be a parent, and more than that, what does it mean to be a family with or without children? McCann Worldgroup’s Truth Central explores the nuances of the global modern family as families all over the world discover new configurations and complexities in the lives they share.
The Truth About New Europe 2023 from Truth Central is the second wave of a large-scale, future-facing study that charts the expectations that today’s Europe holds for tomorrow’s leaders, brands, and businesses.
Sustainability: Looking Back, to Look Forward
McCann Worldgroup’s Sustainability Department and Sustainability Global Practice share 5 key takeaways for brands to think about heading into 2023.
