Europe’s Travel Trends

31 October 2023


As the travel industry is seeing a return, and in some cases exceeding, pre-pandemic levels, consumer preferences have significantly changed. Many travelers prioritize self-care and opportunities to recharge their mental health as motivating factors along with experiences that forge deeper and more lasting ties with their destinations. As brands continue to nurture the travel industry and consumers’ needs, they must dig deeper to ensure their offerings are “worth it” to today’s European travelers.

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