Collective Intelligence
AI and Consumer Data Drive Commerce at CES 2024
IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.
European travel is on the upswing, but the scope is changing. Therefore, brands must dig deeper to ensure their offerings meet the preferences of today’s travelers.
A brand’s positive reputation not only fuels purchasing decisions but also attracts talent, shapes pricing power, and bolsters market value. Social media’s sway requires keen attention to platform choices and careful influencer partnerships. Here’s how to play it safe while being bold.
Solving Europe’s Retail Challenges
As global inflation continues to worry European shoppers, retail brands need to keep several consumer trends top of mind.
Virtual Clean Rooms and Consumers’ Trust
Virtual clean rooms offer the promise of security and transparency while developing consumer trust and adhering to privacy legislation.
Navigating the Sustainability Tension Map
The Sustainability Tension Map is an open-source tool for brands to help consumers on their environmentally-friendly purchase journey.
