How AI Will Change the User Experience

18 January 2024


At CES 2024, Huge came away with greater certainty that AI is sparking a significant disruption to the way we interact with the world, and will soon power a sea change in design fundamentals.

“We’re starting to see a shift in user experience paradigms,” said Natalie Comins, Huge Group Creative Director, during the panel The Digital Brand Experience: AI + 3D + XR + AR + Metaverse. “In the last year, there have been product releases that are meant to completely replace our handheld smart devices. So imagine now, if our phones go away and are replaced by these new devices, we’ll need to define, understand, create, and scale experiences for brands in an entirely new way.”

Read here for Huge’s CES insights that are poised to shape the future of our industry.

See More

Opens in a new window