Collective Intelligence
Jack Morton Report Reveals Consumer Preferences in a Post-ChatGPT Era
Jack Morton’s “Experience Better / Insights” report reveals that nearly half of consumers would trade their data for an AI-driven brand experience, highlighting a shift in consumer behavior and trust in a post-ChatGPT landscape.
Outlook 2024: Downstream Effects
IPG Media Lab rounds up the ideas that are changing the media landscape for the next few years, including new technologies, market forces, and shifts in consumer behavior.
Momentum Worldwide’s Little Book of Trends 2024 is the ultimate guide to reinvention. Discover the trends set to shape the coming year, from sustainable materials, theatric transformations and AI.
How AI Will Change the User Experience
The UX of emerging AI is unresolved. But the groundwork for transformation is being laid already. Here’s how Huge expects this to play out.
Where AI and Marketing Collide
Acxiom’s annual trends research uncovers insights into AI and customer experience, including five CX predictions for 2024.
OpenAI Announcements for Brand Marketers
Three must-know announcements for AI-curious brands from OpenAI’s first developer conference.
