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Momentum Worldwide’s “We Know Experiences” mental wellness research highlights why brands must now prioritize mental wellness in their marketing strategies as consumer expectations shift. Tracking changes over three waves and 10 years, the study reveals a marked increase in the importance placed on mental well-being, with consumer definitions of “healthy” expanding to include mental wellness. Driven by cultural influences, societal challenges and technology, this shift is reshaping how people view health and happiness.
The study identifies three key takeaways: brands must adopt mental wellness advocacy, bridge the gap for connection and community and deliver experiences that contribute to mental well-being. Companies that embrace these principles are positioned to deepen consumer relationships, creating lasting value in a market where mental wellness continues to gain importance.
Read the full report below.
