Collective Intelligence
McCann Worldgroup Launches ‘Truth About Escapism’
McCann Worldgroup delves into the $9.7 trillion "Escape Economy," exploring the role of escapism in creativity, innovation and emotional release.
Momentum Reveals Wellness Insights for Brands
Momentum Worldwide’s latest "We Know Experiences” mental wellness research examines why brands must prioritize mental wellness in their marketing strategies as consumer expectations evolve.
Outlook 2024: Downstream Effects
IPG Media Lab rounds up the ideas that are changing the media landscape for the next few years, including new technologies, market forces, and shifts in consumer behavior.
Experts from across IPG Health explore topics such as the data revolution in healthcare, accessibility and healthcare technology, digital advertising innovations, next-gen AI and more.
Anticipating Social Media Trends in Pharma
Dive into three pivotal factors shaping the social media landscape of pharma: channels, creative and subscriptions.
IPG Health explores what women are looking for during menopause and what would help make this life transition easier.
