Sustainability: Looking Back, to Look Forward

01 February 2023


2022 was a busy year for sustainability. COP27 coincided with the Global Ad Net Zero Summit, advertising’s response to the climate emergency. You’ve perhaps already seen several headlines exploring whether COP27 was a raving success or not—the consensus of which will likely change as time goes on.

While it remains to be seen whether COP27 will advance the climate goals necessary to reach net zero by 2030, we know from McCann Worldgroup’s Truth Central that 85% of people globally believe companies should be required to protect and conserve nature. As a result, what has become crystal clear is the role that brands and businesses must play in advancing a sustainable future.

McCann Worldgroup’s Sustainability Department, alongside their Sustainability Global Practice, share 5 key takeaways for brands to think about heading into 2023. And if you’re in need of cheerful news to take into 2023, the round-up wraps with a series of solutions worth celebrating.

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