The Future of Collegiate Athletics

10 April 2024


Momentum’s Sports Pulse 2024 report, “March to Unionization Madness,” explores the evolving landscape of collegiate athletics, focusing on the potential impacts of player unionization. Highlighting the Supreme Court’s Alston v. NCAA decision, which allows athletes to monetize their name, image and likeness (NIL), the report examines how this ruling could lead to significant changes in athlete compensation and unionization.

Delving into the complexities of collective bargaining and revenue-sharing, Momentum offers insights for brand marketers on engaging with collegiate athletes and emphasizes the importance of adapting marketing strategies to leverage the growing commercial power of college sports.

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