The Power of Influence

18 April 2023



Each quarter, R&CPMK brings you a detailed look at what is shifting in content and culture, how these shifts affect your business and how the power of influencers can be harnessed to make impact online and IRL.

This edition explores how consumers and talent alike have been rejecting the status quo in pursuit of escapism, purpose and fulfillment. There’s an evident hunger for novelty in all aspects of life: entertainment, technology, love, career and so much more. Despite global cost of living crises and recessions, people are becoming comfortable with being uncomfortable if it means they will feel something truly new. Playing it safe in the face of crisis is no longer the way for brands or for talent.

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About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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