Collective Intelligence
Revisiting the Inner Workings of Digital Video
MAGNA Media Trials and TikTok explore the content that inspires audiences to tune in and stay engaged, emphasizing why brands should place their ads on mobile entertainment apps.
Anticipating Social Media Trends in Pharma
Dive into three pivotal factors shaping the social media landscape of pharma: channels, creative and subscriptions.
When live commerce doesn’t take off, platforms and brands alike must reimagine social shopping.
Huge Moves Volume 2 features an in-depth look at the 10 Huge Moves that brave, growth-minded businesses are making. Moves that are shaping the future of Healthcare, Banking, Digital Sustainability, and beyond.
The churn of viral trends is moving faster than ever. Brands looking to capitalize on cultural moments and forge meaningful connections with an audience need to align with their brand image and stick to their values.
Digital Opinion Leaders and Medical Communications
Hilary Armstrong, PhD, Director of Medical Strategy at AREA 23 on Hudson, Kent Bhupathi, Group Director, Data Sciences & Engineering at SOLVE(D), and Suzie Boulos, Co-Managing Director at ProHealth, examine the role of influencers in Medical Communications.