Unlocking Gen Z Insights and Strategies for India’s Future Market
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Generation Z, the largest generation yet, is reshaping the consumer landscape and setting retail trends with distinct values and behaviors. While marketers are aware of Gen Z’s growing influence, many strategies remain more reactive than proactive. To bridge this gap, Weber Shandwick, Snapchat and BCG collaborated on an exclusive report offering fresh insights into this generation.
Focusing on India, the research delves into the untapped spending power of Indian Gen Z across various categories. It examines how this generation engages, influences, shops and spends — ultimately shaping the future of India’s economy. The report also highlights key opportunities for marketers to connect with Gen Z more effectively, providing strategies to unlock the full potential of this dynamic cohort.
Read the full report below.
